Strategic Marketing Consulting

Sandy Cowen is a brilliant marketer, communications strategist and problem solver with decades of experience in the homebuilding/development industry and nonprofit arena. With national and international credentials, Sandy is an expert at identifying markets, developing unique strategies to reach those markets and pinpointing the product differentiation that is not only unique but motivating and most importantly, relevant to that market. She has a track record of success stories that will take your breath away and is dedicated to producing results – even with a minimal budget. In fact, she prides herself on delivering more for less.

In the homebuilding/development industry, Sandy has worked with more than 40 builders/developers that include such clients as Pulte Homes for 15-years in the Phoenix market but also for Pulte operations in Texas, Nevada, Colorado and Tucson. She has represented all product lines from single family and townhome/condominium sales to luxury homes, apartment conversions, horse property and retirement communities.

Sandy helps clients overcome obstacles to sales (they always exist), knows how to create messaging and strategies for all media platforms, is results oriented and helps clients maximize profitability. It is her unusually canny ability to position clients in the market that makes her unique.

Sandy Cowen’s positioning expertise works for the nonprofit arena, too. It is that skillset that helps her – help clients excite donors, inspire volunteers and motivate employees to embrace the mission. She has served on the Boards of numerous nonprofits in leadership roles and helped create, then ran one of the more visible nonprofits serving women in Arizona. She understands board development, fundraising, marketing and program delivery.

If your business is in a highly competitive market, facing sluggish sales or if you are a nonprofit with a weak donor base and too little revenue, you are on the right website. Regardless of who else is already on your team – invest an hour for the future of your company and meet with Sandy Cowen. She’s the real deal.